WatchFreaks blog of STYLE: MEN Magazine interviewed

"Dial Q for quartz" by Terence Lim

Last month, the Singaporian senior writer and WatchFreak, Terence Lim interviewed me for STYLE: MEN (November 2010 Edition)-leading Singapore men's magazine style for the stylish Singapore Männchen.Sie can download the interview by clicking on the link, the title of the article: Dial Q for quartz.

Quartz is a Muchmaligned material in the Uhrmacherei.Wegen affordability of quartz watches to see people - buff or otherwise - talk about you in the same breath with mechanical counterparts. In fact many snobs see perceive quartz watches to be unsuccessful, but each connoisseurs value his Patek Philippe remembers quartz, the key role played in the history of watchmaking.

In 1969, Seiko published the astron, the world's first commercially viable quartz watch. The following years saw Switzerland in vain to best deal with the mineral deal, while the Japanese conquered the market produce cheap and reliable quartz watches. Sale of this electronic - industrial concept for quartz - pieces were phenomenal, which caused unintentionally in the 1980s of the Swiss watch industry to crumble.Then Nicholas Hayek, the Swatch late Chairman, was hired by a consortium of banks, the flagging liquidieren.stattdessen industry he launched fashion brand watch swatch later millions quartz would sell piece of the world in 1983.  It allows the profits in haute Horlogerie invest - the shot in the arm which urgently needs end segment. And Bernard chaplain, editor of watch blog Watch happening.blogspot.com puts it: "ironically, it took a Swiss quartz watch store mechanical watchmaking.".

Forty years later, quartz watches still account for most of the Swiss watch industry exports. Most watches sold - if not value - Quartz. According to the Association of the Swiss watch industry statistics have sales figures electronic watch between four and five billion Swiss francs held during the last decade.  This is a work of art despite the two crippling Economiccrises - the tech bubble burst in 2000 and the fall of the American banking system in the past year. It also shows the constant demand for quartz watches, worldwide.And the demand isn't just limited to be Marken.Quarz watches home bring the bacon for big names such as Rolex, Patek Philippe and Cartier. "No question about it!" Kaplan points out. "Patek Philippe, one of the most prestigious mechanical clock produced, its highest probably makes gross margins on the Quartzdriven twenty-4."

Seeing this year is to see the new edition of two quartz legends. To celebrate the 40th anniversary of the original astron, Seiko published 200 pieces of new Quartz Astron.Girard-Perregaux starts a limited edition Laureato also, equipped with a new in-house movement, the GP13500.It was developed with the greatest attention to detail - something more common in connection with mechanical movements.With the launch of this high end quartz pieces not one help but question wondering whether a return to those halcyon days on the horizon.

"It's great that there are those marks that were at the origin of the quartz revolution to the first watches with a re-edition descendants", Alon Ben Joseph, contributor to see blog watchfreaks.wordpress.com says."But [I] do not believe that we can speak of the heyday of the 1970s.""This means Ben Joseph, the Ace Jewelers in the Netherlands heads, the possibility of quartz, which soon empty rules.""" Of course a mechanical watch has more detail, passion and complexity,"he says.""But a quartz movement has advantages, a mechanical not besitzt.Ich think you can live next to each other like Yin and Yang; a real Symbiose.Wer says only a watch should be already own?"

Copyright: Country publishing

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